Are you wondering why nobody’s hiring you as their coach, though you are active on LinkedIn? Are you also worried about the fewer likes and comments you get on your LinkedIn posts? Many coaches face this issue only because they aren’t using LinkedIn the right way.
According to reports, “there are about 167,760 active coaching professionals worldwide in 2025.” (source) As a professional coach, follow the right strategies to win the competition instead of just focusing on likes and comments.
Use LinkedIn in a smart way to build connections, have real conversations, and then turn them into paid coaching sessions. What are those powerful strategies? Don’t worry; in this blog, you will see the simplest and most powerful LinkedIn strategy for coaches.
7 Ways to Use LinkedIn the Right Way as a Coach
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Create an Engaging Profile to Attract More Clients
Don’t treat LinkedIn as a place to showcase your resume. Instead, it has be treated as an ad for your coaching to attract more clients. Many coaches write like this in their profile: “A certified professional life coach with 10 years of experience.” Understand that writing in this way won’t attract the audience. The client needs to know how you can help them and, writing in a client-focused way helps a lot. For example, “A certified life coach who can make you confident and strong to handle your team without feeling burnt out.”
Now your clients will get an idea about what you will do for them. Also, in the about section, write about the problems faced by your clients and how you helped them overcome their issues.
For example, one of your clients used to feel burnt out while managing his team. As a coach, you found the root causes and took necessary steps to improve his leadership skills and made him confident to manage his team efficiently.
After writing all this, end with a clear CTA to make people contact you. For example, “Message now to overcome your problems and start your growth journey with me!”
Quick Read – How to Create Compelling LinkedIn Articles: Driving Traffic and Engagement
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Message New Connections
You can send a friendly message to someone who feels like your client. Offer them help. Sometimes this friendly chat could result in a paid coaching session. Don’t worry when they don’t want your help right now, and they contact you later. Posting content regularly on your LinkedIn makes them really interested in your coaching.
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Grow Your Network
The more people you connect with on LinkedIn, the higher your chances of appearing in people’s search results when they search for coaches like you. Thus, making new connections is the best way to help people find your profile and what you offer.
By posting content regularly, you can easily build their trust. Soon, you will never have to go behind clients; rather, they will come asking for your services.
One more thing, growing connections doesn’t mean having so many people in your account. It really means having people who are really interested in your coaching. Once you have the right ones, start posting content to connect with them.
Also Read – How to get more followers on a LinkedIn Company Page
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Use the Right Keywords
Did you know that LinkedIn has its own keywords? Yes, keywords aren’t just limited to Google. Use those words that people use to search when they look for coaches like you.
For example, use keywords like “leadership expert”, “professional career coach”, “personality development coach”, “executive coach”, etc. These keywords can be added in the following sections to make your profile appear when people search for those words on LinkedIn:
- LinkedIn Headline
- About Section
- Job Description
Don’t forget to add them naturally, as keyword stuffing will make people feel that you are unprofessional or fake.
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Promote Coaching Through Other Social Media Platforms
Isn’t it easy to start a new conversation on other social media platforms such as Instagram and Facebook? When you have already started conversations there, slowly send them a LinkedIn request after some days.
Also, send them a friendly message such as this on LinkedIn: Hi there, you share meaningful content on Facebook; it would be great to stay connected with you on LinkedIn too. This helps in building a professional relationship with more people.
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Keep Showing Up, No Matter What
Patience is the most important quality needed as a coach. There are chances that you might give up when you don’t get results, even after taking a lot of effort. Understand that one day your hard work will pay off, and it takes some time. Keep posting content regularly that resonates with your audience to get afst results..
Conclusion
To become successful in your coaching business with tonnes of clients, follow the steps explained in this blog. Yes, the strategies discussed here will make your LinkedIn profile a client-attracting platform.
According to reports, “47% of high-earning coaches and course creators who earn over $100k every year say that LinkedIn is their main platform for business growth.” (source). This clearly shows the power of LinkedIn when it’s used right.
From optimising your profile and growing your network to posting regularly and showing them what you do, clients will start booking your sessions. With patience and hard work, it’s possible to grow your coaching business successfully through LinkedIn.
