Nearly 740 million members from around the globe have watched their LinkedIn transform from a job portal to an international powerhouse for business. In addition to networking and connections, LinkedIn is now a powerful platform for B2B marketing.
The more followers you have interacted with the content on your page, the more followers you’ll eventually accumulate. If you care about how to grow followers on LinkedIn, we’re here to help.
Get a jump start with well-organized basics:
The first and most important thing you need on LinkedIn is a Page that people will want to follow. It should clearly and quickly convey what your business does, who it serves, and why it’s here.
- Start with what your business is. Your business page is like your first impression. What visitors see after they’ve followed you, so it’s important that you present a clear photo and offer credible information about your company to build trust. The more followers you have, the more exposure for your company.
- Add a link to your LinkedIn page in that email signature of yours. Successful businesses know that linking social media to email is crucial for gaining more followers and publishing content in a more prompt manner. While sending content marketing, your goal is to engage your followers with both email and social media. Email list subscribers are going to be more likely to click on social-media buttons in your emails, driving traffic via LinkedIn.
- Embed a Linkedin follow button or widget on your website. That way, visitors might be interested in your website and will click on your LinkedIn business page in order to follow you or share the post.
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create thought-leading content.
LinkedIn is a community of proactive individuals, including entrepreneurs, marketers, executives, and other up-and-coming leaders. Their members are always looking for original and insightful content to expand their knowledge and achieve their goals. The best way to capture the attention of such an attentive audience is to publish content about industry news, trends, and other relevant topics. Organizations can share their content on LinkedIn through posts that range from short-form or long-form articles to curated third-party articles to highlighting employee voices. You can use Content Suggestions to find trends that resonate with your audience so you can be as successful as possible.
Invest in influencer marketing:
Co-creation is a key factor for many influencer marketing relationships. If you use this tactic on LinkedIn, you’ll get the most bang for your buck: the influencer gains recognition with your brand’s audience and vice versa.
Use page analytics to analyze the audience:
Page analytics is all about producing valuable insights about who your followers and visitors are and what they want to see on your website. With these insights in hand, you’ll be able to continually optimize for better alignment with your audience’s interests.
Use the showcase page:
A Showcase Page is a specialized extension of your company’s LinkedIn page that highlights a sub-brand or initiative. When created correctly, they provide multiple points of discovery and entrance for your main LinkedIn page. Make Showcase Pages only when warranted and remember that it’s better to leverage them for broader companies or business lines rather than creating them for every product, or different regions.
Recommended reading: How to Create an Impressive Facebook Business Page that Attracts Prospects
Get help from employers:
When your employees share your post updates, they are an extension of your in-house marketing team. As a result, you’ll see an increase in the size of your social media following, which will naturally lead to generating more followers.
The LinkedIn Page plays a crucial role in your brand’s success. Make it the best it can be, and you’ll reap all the benefits.