Facebook is the number one social media platform for marketers around the world. It’s also where the majority of consumers turn to research products and services. Not only is Facebook the most active social network today, but it’s also imperative because of its global reach. And in order to serve local customers, a Facebook Business Page should be at the top of your marketing strategy.
As entrepreneurs, we’re often consumed with our go-to strategies and don’t make time for growth. But if you’re not creating a comprehensive Facebook Page strategy that includes goals for engaging with your followers, Likes and shares are few and far between, meaning you’ll have trouble generating leads or customer interest. No matter what your digital marketing goals are, including a Facebook page shouldn’t be absent from your game plan!
So here’s our advice on how to use this popular social site to grow your business by connecting with an engaged audience that truly cares about what you have to say.
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Keep the clear and complete business name:
Be sure to keep a clear and on-the-point business name as your name for a business or brand is forever so make sure you give it some thought! The category of your business will determine what other fields you’ll need to fill in for example if you select coaching, you’ll need to provide the operating hours and other initials.
Change vanity URL:
To finalize your Facebook business Page, make sure to pick out a URL that accurately matches the rest of your social handles. Use your business’s name or a URL that is short and easy to remember. To change your Facebook Page URL, go to the “About” section of your profile.
Pick a relevant template:
You can find templates for all sorts of categories, such as restaurants or service businesses. These will automatically populate the tabs based on what is best for these types of businesses. Of course, you are allowed to customize Templates by adding new tabs or removing them entirely.
To create templates, click on “Edit Page Info” or “Settings.” Once you scroll to the left, you’ll see the “Templates and Tabs”. This will allow you to customize which tabs show up on your sidebar.
Complete all business/information/About Details:
With the update to the new Facebook Page design, visitors don’t see a preview of the “About” section when they land on your page. They have to click on the “About” option in the left-hand column next to your content instead. Still, it’s one of the first places they’ll look if they want more information about your page.
The “About” section of your Facebook Page is a valuable asset that can be leveraged to both capture attention and share information about your brand. No matter what you choose, though, be sure that the copy is brief and descriptive–both will convince your viewers to Like or follow your page.
Recognizable profile picture:
This step is incredibly important to your Facebook business Page – your profile imagery. Your Page and cover images are the first things someone will see when they land on it. When you are picking a photo, remember that Facebook frequently changes its dimensions; Page profile pictures display at 170×170 pixels on desktops, but at 128×128 on smartphones. You can also preview the crop and make adjustments to the photo when you upload it.
Make sure your profile picture is easy for people to find and recognize. You may want to use a company logo if you’re a big brand, or a headshot of yourself if you’re freelance or self-employed. Being easy to identify makes it easy for people on Facebook or with search queries to find and Like you.
Creative cover photo:
First, you’ll need to pick an attractive cover photo. Your Facebook Page’s cover photo is prominently displayed at the top of your profile, so make sure that you choose one that’s high-quality and eye-catching to visitors. Facebook displays your cover photo in different sizes on desktops and smartphones, but 820 pixels wide by 462 pixels works perfectly for both. However, remember to put important text and design elements in the center of the image preview, as these will get cropped differently on desktop and mobile when you upload them.
Giving your business a more personal touch is easier than ever with Facebook Covers. Some businesses use the banners on their covers to highlight promotions, hashtags, or products of interest. Use this space to make your company stand out from the crowd and show off your personality.
If you don’t have a designer, free tools such as Canva let you start with pre-made templates and customize them to your liking.
Call to action button:
One of the most useful ways to use your Facebook business Page is by sending people to your website. Facebook allows you to quickly drive Website traffic through a call-to-action button. Even though you cannot fully customize the phases, you can link your call-to-action phrase with your appointment-setting or e-commerce platform. For example, if you want visitors to click the call-to-action button to set up a meeting, simply linking it with calendar software will fuel that action for them. You can also just send your own customers to a specific page or website on your domain.
To add a CTA to your business Page, open the blue “Add a Button” box. From there, you can choose which type of CTA you want and select what website or content on our Page needs to be directed at.
Recommended Read: How to get more followers on a LinkedIn Company Page
Baseline posts before promoting the page:
It is advisable that you get some content on your blog before you share it on Facebook. It may take a little while to create the content, but it’ll be worth it in the end.
It’s important to have at least a week of content scheduled before you start promoting your page. Experiment with different types of social media content like videos, images, long text posts, or short text posts. Try Facebook Lives and Stories on Facebook or posting links to other sites.
Know your audience. The more often your posts are liked, shared, and commented on, the more often they will show up in the News Feed for that fan’s friends. This is why it is important to know what types of content your fans interact with.
Pin the most important post:
For people who own Facebook pages, older posts often disappear from the Timeline as new updates are posted. To combat this effect, it’s possible to use Facebook’s “pin feature.” With pinning, you can promote things like new lead-gen offers or upcoming events by using the flag icon next to the post. The only limit is that you can only have one pinned post at a time.
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