Your about page is often the second page a prospective client visits, right after your homepage. It’s where they decide whether you’re the coach for them. The best ones aren’t really about the coach. They show the reader their own problem, prove you can solve it, and make the next step obvious.
We checked every page below in 2026. Each link works, and each description matches what the page says today. Use them as inspiration, not templates. Your story, niche, and voice should lead.
What the strongest pages have in common:
- A headline about the reader, or one that sets you apart in a single line.
- A real story, struggles included, told in your own voice.
- Proof: numbers, client names, books, press, or testimonials.
- A personality detail that makes you human.
- One clear next step, such as a free call, a quiz, or a newsletter.
The 25 examples of Impressive & Profitable Coaches
1. Rich Litvin, coach for coaches
Rich’s page opens with “What Most People Know About Rich Litvin”: a polished official bio. An “unofficial” bio about his struggles follows it. That contrast earns trust fast. He has coached Olympic gold medallists, Special Forces operatives and hedge fund managers. He co-wrote The Prosperous Coach and founded 4PC, a community for top coaches. The page ends with “But that’s enough about me, let’s talk about you…”, which links to an About You page.
2. Kara Gaisie, money coach for women entrepreneurs
Kara speaks to one audience: six-figure women entrepreneurs and high-earning professionals who want to stop letting money drive every decision. Her headline, “Discover Your Freedom Number,” turns her expertise into one memorable idea. Her story is short and relatable. She spent years chasing financial milestones out of fear of depending on others, until naming her own Freedom Number brought clarity. A free worksheet makes the first step easy.
3. Alan Melton, small business coach
Alan’s page goes straight to results. He has started 12 companies and acquired 5, and he co-founded an Inc. 500 company that grew from 2 to 130 employees. He cites client results too: sales up 300%, profits up as much as 1,500%, and working hours cut by up to 80%. A complimentary strategy session is the call to action.
4. Geoff Welch, performance and leadership coach
Geoff’s headline speaks straight to leaders: “Your team is capable of so much more.” His offers are laid out simply: a signature workshop (The 5 Secrets of Impossibly Effective Teams), private leadership coaching, a breakthrough session and a podcast. A free mini book, The 5 Secrets, builds trust before the ask. “Book a Discovery Call” is the clear next step.
5. Tammy Lally, money coach
Tammy opens with a Marianne Williamson quote, then tells a vulnerable story. As a child she linked money to self-worth. Then came a financial collapse in 2007 and the loss of her brother Keith. Her process, an explanation of money coaching, and her credentials follow: Certified Money Coach, Financial Planner and 17 years in finance. A money quiz and a contact button invite the next step.
6. Jacquette Timmons, financial behaviorist
Her headline sets her apart at once: “Jacquette M. Timmons is Not Your Typical Financial Coach & Speaker.” The page explains how emotions shape our relationship with money. A client testimonial sits mid-page, and her experience is spelled out: 38+ years in financial services, 24 years coaching, and an MBA in finance. Her book Financial Intimacy rounds out the proof.
7. Kelly Keelan, hormone health coach for women over 40
Kelly’s headline is all about the reader: “Because You Deserve a Body That Works With You—Not Against You.” In her Meet Kelly section she describes unexplained weight gain and exhaustion despite “doing everything right.” Learning how hormones regulate metabolism changed everything. A three-step How It Works section (discovery call, personalised hormone reset plan, results) and client testimonials lead to one repeated button: “Book Your Free Consultation Now.”
8. Sahara Rose, Ayurveda and spiritual wellness coach
“Hi, I’m Sahara Rose” sets a warm, first-person tone. Her proof is substantial: the Highest Self Podcast has 70M+ downloads, and she has written four bestselling books with forewords by Deepak Chopra. Fun facts such as her archetype, dosha and astrology add personality. An archetype quiz offers an easy next step.
9. Kirstin Sarfde, binge eating coach
Kirstin’s about page is a journey readers can see themselves in. She binge ate for about 10 years, feeling out of control and ashamed. It started with a restrictive college diet: she lost 40 pounds, then the old habits came back stronger. Life coaching changed her mindset, not just her food. She is now a certified life and weight coach, and a free guide gives readers a simple first step.
10. Jacob Sokol, life coach (Sensophy)
Jacob opens casually, with “Hey, what’s up?” and “Let’s figure it out together.” The page sounds like a friend talking. It also uses real scarcity well. His yearlong Spirited group is capped at 8 spots, and one retreat is marked sold out. That nudges readers to act without any hype.
11. Dorothy AB Johnson, breakup coach
Dorothy’s niche is clear: she helps women get over an ex without waiting for time to heal. Her tone is warm and motivating, as in “The goal is to get your life back.” A named framework (Get Over Your Ex) makes her method feel concrete. A free consult and a podcast suit visitors at every stage.
12. Gabby Bernstein, spiritual teacher and coach
The page opens with “meet gabby” and “your presence is your power.” A stack of achievements follows: #1 New York Times bestselling author, a podcast with over 1 million monthly listeners, Oprah’s SuperSoul 100, and talks at Google and Goldman Sachs. Her sobriety story keeps it human. The page closes with an invitation to her coaching membership.
13. Dorie Clark, executive and career coach
Dorie’s page layers its proof: a short bio, a media section, a long bio, and then a personal “Why I do what I do” story. Her credentials carry weight. She has made the Thinkers50 list four times, won a Marshall Goldsmith award as a top communication coach, and teaches at Columbia and Duke. A free strategic thinking self-assessment captures leads.
14. Atousa Raissyan, transformational coach
Atousa calls herself a “Life Alchemist”: shaman, transformational life coach, best-selling author, speaker, poet and artist. Her copy speaks to people living with emotional or physical pain. Testimonials describe the change clients have felt. One improvement would help her: a clear booking button near the top of the page.
15. Martha Beck, Wayfinder life coach
Martha’s bio balances weighty credentials with a playful tone. She has a PhD, three Harvard degrees and New York Times bestsellers. Oprah calls her “one of the smartest women I know.” A press kit and speaking links make it easy for media and event organisers to book her.
16. Eva Redpath, life coach
Her about page is simply called “EVA.” It opens with a first-person welcome letter and a manifesto of contrasts such as “Out of no’s, I chose yes,” anchored by “TIME IS NOT PROMISED, BUT CHOICE IS.” Her bio as a Co-Active life coach, fitness leader and speaker follows, with certification logos. A complimentary call is the next step.
17. Amber Haider, mindset coach for ballroom dancers
Amber’s niche is narrow and memorable: adult ballroom dancers, especially late starters. The page opens with “Let it be fun!” and “You love dancing too much to suffer through it.” Her own story is relatable. She took up ballroom at 40 and asked, “How do I know if I win?” The “I’m ready. It’s time.” button books a free strategy call.
18. Ami Summers, business and leadership coach (Craft Coaching and Development)
Ami’s Melbourne-based brand feels warm and professional. It uses photography, soft graphic shapes and bold uppercase headings. Her copy is concise: over a decade coaching hundreds of creatives and small business owners. “Book a discovery call” repeats down the page, so the next step is always in view.
19. Ann van de Perre, executive coach
Ann asks the question every buyer has, “Why choose me as your success partner?”, and answers it: “Because I’ve walked in your shoes.” Client logos such as AXA, Philips, ING, Bayer, GSK and Lego prove her corporate experience. Testimonials sit between sections, and the page ends with a clear “Book a call.”
20. Becca Tracey, business coach for coaches (The Uncaged Life)
Becca writes like she talks: casual, funny and blunt. That voice filters for clients who’ll click with her. Her proof includes 1,000+ coaches helped, over a decade in business, and features in Entrepreneur and Teachable. Several calls to action, including a workshop, a Facebook group and a free niching guide, suit readers at every stage.
21. Chris Mifsud, leadership coach for the games industry (Press Start Leadership)
Chris commits fully to a gaming theme. His headline is “The Game Industry needs Leaders like you,” and his buttons say “Press Start” and “Level Up Now.” Three onboarding steps, client logos and a free e-book make the path clear. A niche this specific makes the right people feel instantly at home.
22. Connor Beaton, men’s coach (ManTalks)
Connor opens with a shocking line: “I Bought into the Most Dangerous Rule of Men,” with the subtitle “If you’re struggling, don’t talk about it.” His story is brave. He grew up in small-town Alberta, hid behind a performed persona, cheated on his girlfriend and hit rock bottom. Two years of shadow work with a Jungian mentor followed, and in 2014 he founded ManTalks. His 12 Principles of a Self-Led Man and a “Get Started” button turn the story into action.
23. Heather Frazier, family coach
Heather helps parents build faith-centred homes and closer bonds with their teens. Her named method, the Faithful Lens Framework, makes her approach easy to grasp. The Pivot Parenting podcast and her book How I Fixed My Teen add credibility. A new book, Mom Got Jesus Wrong, is open for pre-order.
24. Jennifer Sakowski, faith-driven business coach
“Hey! I’m Jen” introduces a business owner, strategist and “recovering perfectionist.” She is upfront that faith is part of how she works, and that non-believers are welcome. That honesty attracts the right clients. Fun facts, her podcast and offers such as The Sunday CEO give readers several ways in.
25. Michael Bungay Stanier, coaching author and teacher
The page opens with “Hey there, I’m Michael Bungay Stanier AKA MBS.” His humour is self-deprecating, including a joke about being labelled the “#1 Thought Leader in Coaching.” The proof is still strong: Rhodes Scholar, and over a million copies sold of The Coaching Habit and his other books. A newsletter signup keeps readers in touch.
