26 Essential Website Design Facts for Business Owners Before Getting a Website

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The following article includes 26 must-know website deign facts for business owners.

Are you a business owner or aspiring blogger looking to create a successful website? This comprehensive guide is here to help you navigate the challenges and make the most of your online presence. From domain and hosting to design and marketing, we’ll cover must-know website design facts to build a high-performing website that drives conversions and engages your target audience effectively.

1. Take Control of Domain and Hosting

Buy your domain and hosting personally using your card and email. Avoid outsourcing this critical task to others.

We recommend reading How to choose the best web hosting for your business website.

2. Prioritize SSL for Security

Ensure your website is secure with an SSL certificate to build trust with your visitors and customers.

3. Book Your Domain for the Long Haul

For a serious business or blog, consider registering your domain for at least 5 years to establish stability.

4. Skip Domain Privacy for Business Websites

Domain privacy might not be necessary for business or service websites.

5. Choose Domain and Hosting Separately

Avoid buying both domain and hosting from the same company to maintain flexibility and control.

6. Use an Official Email Address

Have an official email ID on your website for a professional impression.

7. Focus on Building an Effective Website

Invest in a well-designed and strategically structured website that conveys your message clearly.

We recommend reading 6 Fundamentals to Create Websites That Bring Business

8. Prioritize Message Clarity Over Aesthetics

Aesthetics are important, but a clear message is essential for successful communication.

9. Keep Content Concise and Engaging

Write concise and engaging content to capture your visitors’ attention.

10. Regularly Update and Check Website Health

Ensure someone updates your site and checks its health, speed, and safety every few months.

11. Backup Your Website Regularly

Invest in a hosting service with regular backup options to safeguard your website’s data.

12. Stay Calm During Website Crashes

Never panic if your website crashes; having regular backups can save the day.

13. Include Backup Email for Contact Forms

Add a backup email to your contact forms for database backup.

14. Monthly Maintenance Not Always Necessary

Most websites don’t need monthly maintenance; focus on backups and accessibility instead.

15. Add a Privacy Policy Page

Include a privacy policy to establish trust with your visitors.

16. Empower Yourself for Basic Changes

Learn to make basic changes to your website for emergencies.

17. Design for the Audience, Not Yourself

Create a user-friendly website that speaks to your audience’s needs.

We recommend reading 6 Keys to a Brilliant e-commerce Website That Sells.

18. Choose an Admin-Friendly CMS

Opt for a user-friendly content management system to make changes easily.

19. Optimize for Mobile Devices

Ensure your website looks great and functions well on mobile devices.

20. Invest in On-Page SEO

On-page SEO is worth every penny and minute spent.

We recommend reading How to Find The SEO Company That Gets you on Page 1 & Drive Massive Traffic.

21. Embrace the Power of Blogging

Set up a blog on your website for SEO benefits and long-lasting returns.

22. Be Patient for Results

Websites take time to generate leads and sales; be prepared for 6 months to a year of marketing efforts.

23. Configure Google Analytics and Search Console

Ensure Google Analytics and Search Console are set up correctly before launching your website.

24. Regularly Test Functionalities

Double-check all buttons, forms, and links every few months for smooth user experiences.

25. Audit Your Website When Needed

If marketing efforts don’t yield results, consider a complete audit to identify any issues.

We recommend reading Why & How You Should Do a 30 Minutes Website Audit Every Month.

26. Prioritize Target Audience Research

Before design and development, conduct target audience research and keyword analysis for success.

Owning a website is crucial for business growth and brand development. By following these must-know website design facts, you can create a successful website that resonates with your target audience and brings in significant revenue. Remember, patience, regular updates, and staying focused on your target audience are key to long-term website success.


At Unusual Digital, a dedicated team of skilled designers excels at translating creative concepts into visually striking and exceptionally functional designs. Our expertise lies in crafting WordPress websites, ecommerce platforms, and blogs that seamlessly blend stunning aesthetics with substantial revenue generation. Prioritizing outstanding user experiences, Unusual Digital stands as the reliable ally for businesses aiming to elevate their online achievements.

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