For a coach, a website is a digital resume and one that aims to get a client booking. A streamlined structure for a website often leads to better conversion, while also showcasing important details such as your expertise, client testimonials, and more.
Here are five core pages that are essential to guide the visitor to sign up.
The Home Page
The Home Page is the storefront. It’s what people see from the outside, and then decide whether they want to enter. Coaches should not make the Home Page a biography. Instead, the Home Page should reflect what the visitor struggles with and how some existing clients have fixed it. The Home Page should include these three sections that are of utmost importance:
- The Hero Section: The Headlne that captivates the visitor
- The Subheader: Who you are and how you can help clients
- The CTA: The Call to Action is the hook that gets the visitor to become a client
The CTA section can be accompanied by a testimonial preview – this section highlights how you have a proven track record of helping others.
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The About Page
This page, ironically, should not be about you. It should be about how you can help the client and how you are a reliable and authoritative coach. If you have overcome weight-loss or fitness-related struggles in your life, that is something they can relate to.
Work With me Page
The services page or the Work With Me page provides a clear Call to Action. This page should include all your offerings, including the Coaching Packages,= or individual sessions. The packages should be clearly outlined, including what they offer and how they are different from other packages and sessions.
Provide tiered options – preferably two or three options. Each option should have a roadmap that helps reduce the anxiety around the first step.
Transparency with pricing helps weed out unnecessary calls and enquiries. If a package’s minimum pricing is clearly visible on the page, each call has a very high chance of conversion.
Testimonials Page
A testimonials page is important to build trust with the client. Today, people often check reviews to build trust in a brand’s capability to deliver on its promises. A testimonials page can highlight a client’s starting point, their journey, and their end result. While some teistimonials should also be available on the Home Page, a separate Testimonials page brings in-depth statistics and more reviews for the client.
Designing your website with intention helps in building a great testimonials page. A single line saying ‘Coach X is great’ sounds very weak and inauthentic. Instead, if a testimonial includes key elements such as The Before, The Middle, and the After, it helps build a journey in the prospective client’s mind.
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Free Resources or Knowledgebase
Providing some free resources is a crucial step in establishing trust. Providing some free knowledge, often available on the internet as well, helps establish your authority as a coach. Crucial information such as diet, speciifc workouts or just lifestyle changes can help a customer reach a quicker decision.
Alternatively, a coach can also prepare a guide, one that will be sent to the customer’s email. This helps capture important data from the customer, which can further be used to send follow-up emails to sign up for the service.
By focusing on these core pages, you can create a website that is not just pretty but also very functional and streamlined. It works around the clock to grow your coaching practice.
