Asking a web design company to work on your project is a critical decision to make. You’re not just giving them a project; you’re actually entrusting your business to them. Unfortunately, many people don’t understand the importance of paying attention to certain things and making a choice with care. They don’t usually ask necessary questions before choosing a website design company. Don’t make this mistake.
Here are the top five questions most clients don’t ask their web design company but they should:
1. Do you have an SEO Strategist onboard?
It is important because you need to have the information architecture ready before a designer takes charge of things. You have to understand that a business website should always be built around relevant, business-critical keywords. Every page on your website is there to serve a purpose, but you can make it work online only when it is built around relevant keywords.
An SEO strategist will help identify the best keywords and develop an SEO strategy before your website designer proceeds with graphics and all.
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2. Is website speed optimization involved in the scope?
Most clients don’t ask this question and end up dealing with a site that’s too slow to load. Not every web design company helps with website speed optimization because improving a site’s page loading time requires significant resources, thoughtful planning, flawless execution, as well as testing and evaluation.
Bear in mind that slow-loading pages will always suffer from low user engagement with a low average time on page and increased bounce rates. This will affect your business and keep you from getting a better search ranking, as Google now considers user behavior to determine rankings.
3. How can I update my website in the future?
Be sure to ask your designer about the process of making future updates. Always ask for the availability of a Content Management System (CMS), so you can change your website whenever needed. Some designers will design your website and charge you money whenever you want to make any changes. You have to confirm it in advance. You really don’t want to pay money if you want to make small changes like a change in phone number or address.
4. How will you handle security and maintenance?
Most businesses consider factors like security, hosting, and maintenance of their websites as critical to the success and smooth flowing of the business. Some decide to let their web company host their website to avoid managing the process internally. Your business needs to understand what kind of security measures are taken to prevent intrusions. You should also ask the web design company about their plans on backup and maintenance of the CMS to ensure good performance.
5. What will be required from my end?
When you are hiring people to create a quality website for you, there will also be work required from your end to complete the project. For example, it might involve gathering your company branding assets such as logo files, brand guidelines, fonts, and colors. It is beneficial to get a clear idea of your job before committing to the company.
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These are the most important questions clients usually forget to ask before hiring a website designer or a website design company. However, these are the most basic things to ask. There are many other things to consider before finalizing a decision.
For instance, you need to know about their core services, how much time they will need to finish your project, how much they charge and how they price their services, and how they ensure your project is executed perfectly.
So, take your time and select the best service. Got any questions? Just drop a comment and we’d get back with an answer before your morning coffee.