In this digital era, social media is one of the most powerful tools that businesses can use to reach out to their target market. With over 1 billion active monthly users, Instagram is one of the most popular social networking platforms today. Creating an impressive Instagram profile account can help you boost your brand’s visibility and significantly grow your followers. In this article, we will give you some tips on how you can create an impressive Instagram profile account that will make your business stand out from the rest.
Correct and Complete Name:
Your name is one of the first things people will see when they come across your Instagram profile, so it’s important to make sure it’s correct and complete. An impressive name will help you stand out from the rest and make a good first impression. Also, Having a consistent name across all of your social media platforms makes it easier for people to find you, and it also helps build your personal brand.
Here are some tips on how to create an impressive Instagram name:
- Use your real name or a variation of it.
- Make it easy to remember and pronounce.
- Keep it less wordy.
- Avoid using numbers or random characters.
- Use keywords that describe you or your business.
- Be creative! Think outside the box and come up with something unique.
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Complete the Details:
One of the first things you’ll need to do is complete the details in your account settings. This includes filling out your website and blog contact details.
Adding your website and blog contact details to your Instagram profile helps you seem more professional and credible to potential followers. It also makes it easier for people who are interested in your content to find and contact you.
When completed correctly, your Instagram profile should include:
- A link to your website in the website field
- Your blog’s RSS feed in the bio section
- Your email address in the contact field
By providing this information, you make it easy for potential followers to connect with you and learn more about what you do. This can help you stand out from other accounts and build a stronger following.
The Account URL / Match it with the name:
Your account URL is the unique web address that links to your profile. It’s what you share with people when you want them to view your photos and videos.
You can change your username at any time from your profile settings. Keep in mind that changing your username will also change your account URL.
Your account URL should be easy to remember and closely related to your brand name. It’s also important that your account URL match the name you use on other social media platforms. This will help create a more cohesive and professional-looking profile and people will easily find your Instagram profile when searching for you online.
Perfect Bio:
Your Instagram bio should be a clear and concise summary of your identity and your purpose for the account. It needs to grab your target audience’s attention. If they’re not interested in what you have to offer, they won’t follow you. Make sure the first few words of your bio sell what you offer quickly so your followers know why they should follow.
Here are some tips for creating an impressive bio:
- Use keywords that describe you and your business.
- Use emojis, hashtags, and @mentions to make your bio stand out.
- No one wants to read a novel when they’re scrolling through Instagram.
- Include a call to action. Tell people what you want them to do, whether it’s visiting your website or following you on another social media platform.
Call to Action:
A call to action (CTA) is an essential element of any effective Instagram profile. Your CTA should be clear, concise, and easy to understand. It should also be relevant to your target audience and aligned with your overall marketing goals.
When creating your CTA, keep the following in mind:
What do you want your target audience to do?
Your CTA should be specific and answer this question. For example, if you want people to buy your product, your CTA could say “Buy Now.”
Who is your target audience?
Your CTA should be tailored to your target audience. Consider what would resonate with them and encourage them to take the desired action.
What are your overall marketing goals?
Your CTA should support your wider marketing goals. For example, if you’re looking to increase brand awareness, your CTA could say “Follow Us”.
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Instagram Highlights:
The Content Grid:
The first impression is everything on Instagram and if someone has the chance to arrive at your profile, you should be sure that he stays there. And scroll down through your feed. To take them to one of your posts, it’s important that you have an enticing grid of pictures to keep the visitors interested. That is why brands, bloggers, and influencers work hard on creating a stunning Instagram grid from time to time.
Identify Best Hashtags:
By using relevant hashtags, you are more likely to reach people who are interested in what you have to say.
When you will use hashtags keep these points in your mind:
- Make sure that the hashtags you are using are relevant to your content. Example:- suppose your account is about yoga; you can use hashtags like #yogalife, #yogainspiration, #yogatime, #yogaposes, etc. Don’t sneak hashtags like #followforfollow in between those.
- Don’t use too many hashtags. Using too many hashtags can make your content seem spammy and will turn people off from following you. Around 3-5 relevant hashtags are ideal.
- Don’t use generic hashtags such as #instagood or #followme. These types of hashtags are not very specific and will not help you attract new followers who are interested in your content.
- To add uniqueness to your post use brand hashtags. A brand hashtag is a unique hashtag that you can use to tie together key aspects of your company. Often, this includes your products, events, or slogan. Examples: #ShareACoke by Coca-Cola, #OpenYourWorld by Heineken.
- Kicksta, Flick, and SISTRIX are the tools that will help you to decide on which hashtags to use for every particular post.
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