While putting together a coaching website, picking the perfect font combination would be similar to dressing up for an interview—it’s going to make that first impression.
Fonts can mirror personality, exude professionalism, or even impact the readability of your message to your visitors.
So, for new coaches entering the fray, join me in a journey through typography to discover seven of the best font combinations to make your website pop!
1. The Classic Duo: Times New Roman and Arial
- Times New Roman: This is the most ‘classic’ serif font that exudes professionalism and conservativeness. It’s perfect for most of your headings.
- Arial: A sans-serif font, Arial is clean and clear, perfect for body text.
For instance, a life coach website in which Times New Roman is used for the title and Arial for content gives off a feeling of trustworthiness and simplicity.
2. Modern and Approachable: Montserrat and Open Sans
- Montserrat: Very bold and modern, it works well for headers and CTAs.
- Open Sans: This is the friendly sans-serif font that will blend with Montserrat for body text.
A life coach would want Montserrat in their logo and Open Sans for the blog posts to create an effect that exudes cleanliness and a friendly feel.
3. Elegant and Inspiring: Playfair Display and Lato
- Playfair Display: High contrast design provides an ultra-elegant, somewhat luxurious feel to the website.
- Lato: Due to its clarity, Lato is a nice companion to Playfair Display in body text.
Picture a wellness coach website: some inspirational quotes in Playfair Display, and some guides full of valuable information in Lato – pure elegance!
4. Bold and Friendly: Oswald and Merriweather
- Oswald: Being a very noticeable font, it is great for headings.
- Merriweather: A little condensed in its letterforms, Merriweather is quite appropriate for easily readable body text.
For instance, a career coaching site might use Oswald to hit one out of the park with their headers, but turn to Merriweather for detailed service descriptions.
5. Stylish and Sophisticated: Raleway and Roboto
- Raleway: This font has stylish and unique features that can really help a brand differ.
- Roboto: This is a geometric sans-serif font, both contrasting and harmonious with the Raleway style in paragraph text.
This can also be a choice for an executive coach website where Raleway creates high-end flair, while Roboto grounds the content.
6. Contemporary and Reliable: Poppins and Source Sans Pro
- Poppins: A geometrically rounded font, it gives a really modern and friendly feel to titles.
- Source Sans Pro: A no-nonsense sans-serif font suitable for the body content, keeping things readable and efficient.
In a business coach’s website, Poppins would be used for catchy headlines, while Source Sans Pro would handle the bulk of educational content.
7. Artistic and Engaging: Playfair Display and Source Sans Pro
- Playfair Display: Its great degree of contrast and classic nature make it well-suited to large and bold statements. Source Sans Pro provides a counterbalance to all the flair that Playfair Display injects.
The website of a creative coach could use Playfair Display for workshop titles and Source Sans Pro for their descriptions, mixing creativity and clarity.
Why These Combinations Work
You may wonder, what clicks in with these combinations? Here are some reasons:
- Contrast: Mixing a serif with a sans-serif font creates visual interest and allows the reader’s eye to flow from section to section.
- Legibility: It’s important that your website’s text is legible. These pairings make sure that your headers are nice and your content is easy to read.
- Branding: Fonts help in carrying the personality of your brand—whether professional, playful, or sophisticated.
How to Work Effectively with Fonts
- Be consistent: The same fonts should be maintained throughout the website so that a semblance of cohesion is evident.
- Size is everything: Your headings should be huge, relatively speaking, compared to your body text.
- Color contrast: Make sure the font colors pop against your background but are still comfortable on the eyes.
- Whitespace: No fear of space. Let your text breathe for better readability.
Make That Killer First Impression
Keep in mind that the purpose is to leave an indelible mark on any visitor to your site. The right pairing of fonts will engage your audience and convey your coaching style.
With these seven recommendations, you’re all set to create a website that will say it all before you ever have to.
So, dear coaches, it’s time to dress up your website with typography that tells your story in style and substance.
Pick your fonts, mix, and match with confidence, and watch your online presence grow as strong and compelling as your coaching skills!
