When creating a coaching website, it’s important to avoid common mistakes that can negatively impact the coaches’ online presence. For a coach, the website is meant to help build authority, credibility, and attract more clients in the competitive digital world.
This guide discusses the 11 Coaching Website Mistakes to Avoid when creating and managing a coaching website. Here are some of the major mistakes to avoid:
1. Losing Them at Hello
Make sure visitors quickly understand what about the website is and why should stay there, all within a few seconds of landing on the homepage.
You may find it useful to read: 26 Essential Website Design Facts for Business Owners Before Getting a Website
2. Explaining “How Coaching Works”
Instead of diving too deep into how coaching works, focus on showing the results and benefits. Clients want to see what they’ll get out of it, not just how the coaching process happens.
3. Big, Overly Designed Logos
Don’t use logos that are too fancy and distract from your website’s main content. Logos should add to the user experience, not take away from it.
4. Crowded Design
Keep the website clean, clear, and easy to use. Avoid putting too much text, images, buttons, or ads that could overwhelm the visitors.
5. Missing Legal Pages
Make sure the website has important legal pages like a privacy policy and terms and conditions. This helps to align with the mandatory guidelines and build trust with visitors.
Recommended read: What Makes a Great About Page for a Coach website. With examples
6. Poor Font Choices
Use fonts that are easy to read throughout the website. This way, visitors can understand your content without straining their eyes.
7. Lack of Social Links
Put links to your active social media accounts on your website. It shows visitors that you’re engaged and trustworthy.
8. Not Mobile-Friendly
Since many people use mobile devices to browse websites, make sure your site works well on phones and tablets. This provides a smooth experience no matter the screen size.
9. Unattractive Design
Invest in a good-looking yet simple design for the coaching website. If it doesn’t look appealing, visitors might doubt the coaches’ professionalism and success.
Effective ways to showcase coaching services on a website:
1. Highlight Your Credentials
Display qualifications, certifications, relevant experience, and any awards. This helps establish trustworthiness with potential clients.
2. Clearly Define Your Services
Give a clear and short overview of the coaching services you provide. Break it down using bullet points or sections so visitors easily understand how your programs can help them.
3. Showcase Benefits and Results
Talk about the real, positive changes clients can expect from your coaching. Share success stories, client testimonials, or case studies to show the good things clients have experienced.
4. Use Engaging Visuals
Use high-quality pictures, videos, or infographics that align with the coach’s brand and resonate with the target audience. Avoid generic stock photos and opt for authentic, customized visuals that engage visitors.
5. Optimize for SEO and Social Media
Use words that people might search for (keywords) to improve the visibility of the coach’s website on search engines. Include social media buttons on the site to grow following and stay connected with the relevant audience.
A must read: 8 Unavoidable Factors Checklist Before Your Website Launch
6. Keep It Easy to Navigate
Make sure visitors can find information easily. Use clear navigation with drop-down menus and searchable content. Include clear calls-to-action (CTAs) to guide visitors on what to do next.
7. Blog Section
Create a professionally curated blog section with helpful articles, advice, and tips related to what the coach offers to keep potential clients engaged.
Conclusion
Creating and managing a successful coaching website involves steering clear of common mistakes that can hinder its effectiveness in attracting visitors and potential clients. By avoiding issues such as a cluttered design, absence of social media links, and overlooking essential legal pages can improve the online presence of coaches and help establish authority in the competitive coaching industry.
When starting to create a coaching website that resonates with visitors and facilitates business growth for coaches, try implementing the strategies discussed in this guide. Begin by evaluating the current website (if the coach has one) and identifying areas for improvement. Then focus on strengthening the online presence to attract more clients and achieve sustained success.
Looking to build a powerful online presence for your coaching business? Ready to connect with your audience and attract more clients? Check out Websites for Coaches to learn more!
