A coach’s website is a conversion funnel designed to turn a curious stranger into a committed client. Stunning photography and captivating texts ‘above the fold’ are crucial to keep a visitor hooked onto the website. It signals a premium brand with intent; however, converting the casual visitor into a customer is a different task altogether. Here are some of the content choices and webpage designs that actually matter for a coaching brand website.
High Contrast Call to Actions
Ensure the Call to Action buttons stand out, and the website visitor’s eye lands on them. A standout button-design is the nudge required for visitors to click the CTA and leads to better conversions.
Directional Cues
Synergy between the website design and the content helps guide the reader towards Call to Action buttons. The website design layout should lead the visitor’s eye towards the offer, one that will inadvertently tempt the visitor to take action.
Faster Loading Speeds
The technical design of the website plays an important role in whether visitors stay on the page. The Longer time on page has a higher chance of conversions into sales.
The best and most successful personal brands find the ‘Sweet spot’. The need to balance aesthetics with intentional conversion techniques is important to not only attract customers but also convert them. A website that is 100% aesthetic but has a 0% conversion rate is just an expensive digital art gallery.
