When Google releases a “core update,” it’s a big shift in how it ranks the websites to keep search results relevant and helpful. The latest core update launched on November 12, 2024, which is already causing some noticeable changes for websites. In this blog, we’ll break down, how it could affect your website’s ranking, and some easy ways to help your SEO stay strong.
What is a Google Core Update?
A Google core update is a major change to the way Google ranks websites in search results. While smaller updates tackle specific issues (like making sure mobile-friendly pages rank better), core updates are much broader. They adjust many parts of Google’s algorithm and often change the rankings of various websites.
The November 2024 update follows Google’s ongoing focus on E-A-T—meaning Expertise, Authoritativeness, and Trustworthiness. In other words, Google wants to show people trustworthy, expert-level content.
Early Changes We’re Seeing with the November Update
Like past updates, this one will fully roll out over a couple of weeks, so some fluctuations in rankings are normal. Here’s what we’re noticing so far:
- Big Ranking Shifts Across Industries: Websites in industries like news, finance, and health are seeing changes in their search visibility. Some have gained traffic, while others have lost some ground.
- Emphasis on Quality Content: Sites that focus on clear, helpful content seem to be gaining traction. Google continues to reward websites that are well-researched and user-centred, while sites that rely on keywords or thin content are struggling to keep up.
- Rise for Community-Driven Sites: User-generated content sites, like Reddit, have seen some gains. This might be due to the unique, diverse perspectives found on these platforms, which Google seems to value.
- Changes in Google Discover Traffic: Many websites notice changes in Google Discover traffic during core updates since Discover is closely tied to Google’s main algorithm.
How to Adapt to the November 2024 Core Update
Google always recommends a “quality-first” approach to handle core updates. Here are a few simple ways to adjust:
- Focus on High-Quality, Relevant Content
- Be Audience-Centered: Make sure your content answers real questions and tackles common concerns for your audience.
- Keep Information Fresh: Regularly update important posts with new information to stay relevant.
- Build Trust: Use reliable sources and demonstrate expertise, especially in areas where accuracy is critical, like finance or health.
- Improve User Experience (UX)
- Mobile Optimization: Google favours mobile-friendly sites, so make sure yours works well on phones, with fast load times and an easy-to-use layout.
- Optimize Site Speed: Slow-loading sites can rank lower. Google pays attention to loading speed, interactivity, and visual stability as part of its ranking factors.
- Avoid Low-Quality Tactics
- Stay Clear of Shortcuts: Google can detect tactics like keyword stuffing or spammy link schemes, which don’t hold up over time. Focus on creating genuinely useful content instead.
- Track Your Performance with Google Search Console
- Monitor Your Data: Google Search Console can help you see how your site’s visibility changes with each update. Check the Performance report to see which pages are gaining or losing traffic, so you can make smart adjustments.
Recommended Read – 9 Signs of a Business Website That Will Never Get Rankings & Leads
Recovering from a Drop in Rankings
If your rankings have dropped, keep in mind that core updates aren’t penalties; they’re adjustments to improve the relevance of search results. Here’s what you can do if you’ve been affected:
- Update Existing Content: Refresh any content that has lost visibility. Add new, accurate details, and remove outdated references.
- Build Authority in Your Niche: Create content that reflects your knowledge and expertise. This could be through deep dives into topics, original research, or partnerships with industry experts.
- Consistency and Patience: It can take time for rankings to settle after a core update, and recovery may take a few months. Focus on making consistent improvements, and avoid jumping to quick fixes.
Final Thoughts
Google’s November 2024 Core Update is a reminder that good content and a strong user experience are key to successful SEO. By providing genuinely valuable information, keeping your site technically strong, and staying on top of updates, you can help your site maintain its visibility over time.