The design of a brand logo can be the most crucial step in setting up the organization’s visual identity. why?
Well, A logo is a graphic image that symbolizes your brand or business, used as your corporate identity or to identify your product and a great logo can make all the difference for your business. It tells a story about your business and quickly communicates its uniqueness with a glance. Your company’s logo design explains your company and brand to your potential clients. A good logo will last forever (or until you change it), which makes it an investment that pays dividends over time.
If you are feeling pressured by it, don’t worry! We will guide you with details before you provide your feedback to a professional who does logo design. We promise at the end you will have a clear idea about what you really want in your logo.
What are the traits of a Great Logo?
All logos share some important characteristics; no matter the differences, they always serve the same purpose.
1. Simple:
A simple logo draws in your consumers. For example, Chanel’s famous logo only has a few elements and it is memorable for many reasons. Apple’s minimalist apple design is also recalled by many people and is one of the most recognizable logos in history.
A simple logo creates a uniformity that people can recognize amongst different time periods, rather than a piece of art that becomes outdated over time. This leads to clarity, which makes the work memorable to customers who only spend a short while looking at it. Simplicity is important because you want your customers to remember what your company stands for, not just forget and forget about it. Colors and fonts are both helpful ways of simplifying a design.
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2. Memorable:
When consumers can easily remember your logo and connect it to your company, they are more likely to keep coming back.
Logos that are memorable do many things right: they’re easy to remember, produce a strong impact, and are specific enough to represent your company’s personality or tone. However, a great logo should always strive to be unique in some way.
3. Relevancy:
A great logo should represent the needs and goals of a brand. It needs to be relevant to the audience while being easily identifiable.
Colors are an important part of a logo as they can show a company’s personality, as well as bring out different emotions in customers. For example, a company that sells skincare products uses bubbly or earthy tones. Just like different colors create different effects on the human psyche. Yellow elicits brightness or warmth while red elicits urgency.
The font style chosen for your logo can also communicate your values and tone. Sharp and thin fonts are perfect for technology companies while softer cursives are ideal for clothing or women’s products marketing logos.
Finally, it’s important to choose the right symbol that represents your business identity by staying true to its idea and values.
4. Eternal:
Following the trend is fine but if your logo is solely based on the latest trends it might get out of trend after some time. Imagine these logos five years from now. They will probably need to be redesigned again to continue looking fresh and appealing. Your logo doesn’t have to change with the trend. Instead, you should choose a logo that will be relevant for years to come and will connect with users no matter what generation they’re from. For example, Coca-Cola’s logo is eternal.
Timeless logos are all about quality and simplicity. Logos often have a more minimal approach and this lets them stand out from the noise. Timeless logos are concentrated on your core ideas and values – the defining characteristics of your brand – which can help you avoid unnecessary clutter or confusion.
5. Adaptable to every form:
You should make sure your logo looks perfect regardless of where it will be featured. You can alter its size and style to look great on a tiny in-app ad or in your doorstep delivery package.
When developing your logo, you’ll want to start with your most recognizable version. Your small version should be clean and simple to identify. Now you can scale each version up to a larger size, and add more elements or words using intricate details.
To start with make at least 3-4 different versions of the same logo (of varying sizes) that keep the same style so they are all consistent. The goal is that each logo makes it obvious which one is which without having to ask what size it is.
Now let’s discuss the types of logos and how to decide which one your business should get.
Types of logos and how to decide which one you should get:
1. Wordmarks logo:
A wordmark logo is a text-based logo that uses the company or brand name as the design. This type of logo is simple and straightforward, and it can be easy to read and remember. Because wordmark logos are so simple, they can be used in a variety of ways and on a variety of different products.
With a wordmark, your brand’s name will appear throughout all marketing materials. A wordmark is great for brands that have catchy and unique names or want to be known by the public.
2. Letterforms:
Letterform logos are another type of logotype that include just one letter. This style is perfect for brands who want something simple. In order for a letterform logo to really stand out, it needs a lot of personality and form. Just one letter won’t be as memorable on its own.
Letterform logos are a perfect option for well-established companies that need a powerful yet simple representation. These brands already have good name recognition and don’t need to worry about their logo is easily recognizable.
Examples:- Netflix, Uber, Myntra.
3. Lettermark logos:
Lettermark logos are made up of the brand’s initials. Lettermark logos are the best option if you want to shorten a long, multi-worded brand name without overshadowing it. These logos use the initial letters of each word and form a group to create a shortened representation.
Examples:- KFC, CNN, HP.
4. Logo symbol:
Logo symbols are graphic icons, images, or representations of a real-world item that reflect the brand’s identity or activity. Some great logo symbols are those for which you immediately know the brand the second you see them.
Using a symbol as your logo at the beginning of your brand would be hard as Your customers won’t know your logo right away, so make sure that it’s easy for them to understand what product or service you’re providing. Including your company name in the logo can help with this step.
Examples of brands with symbol logos:- Twitter, Apple, and Nike.
5. Abstract:
Abstract logos are similar to symbol logos with one big difference- they don’t visually depict the name of a company or its story. Symbol logos are meant to represent a particular object or idea, whereas abstractions can start off as symbols and transform into something more abstract like a shape or pattern that doesn’t convey anything about the company implicitly.
When you decide to use an abstract logo, you have to know who your audience is and what it is that you want them to think about when they see your company’s brand. In addition, an abstract logo can work well for global brands that don’t work in different languages.
Examples:- Nike, Adidas, and Pepsi.
6. Mascots:
Mascot logos are illustrated characters that represent your company or brand. They can be anything from fictitious creatures to real people, as long as they reflect the identity of your brand. Mascots can help you connect with customers, as people tend to naturally relate better to other humans or characters.
A mascot logo is an excellent choice because it also has a positive connotation, stemming from the brand’s personality. Brands are able to create a mascot that embodies their values and ideals. These mascots can be either illustrated or simplified, depending on the company’s needs.
Examples:- KFC, Cheetos, Reddit.
7. Emblems:
The emblem logo is a symbolic, contained design that includes all of the elements inside an emblem shape. Brands that use this type of logo don’t have other types of logos, but they might have less detailed versions.
Essentially, an emblem is a logo that’s usually associated with universities, sports teams, and coffee brands. Within the last five years, a trendy approach to this type of logo has been a contemporary take on the emblem- opting for a more minimal appearance and clean lines.
Examples:- Porsche, NFL.
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8. Combination Marks:
Combination logos combine images with text. For example, you might see an icon with a wordmark or a mascot with a letterform. Some brands only use one combination logo, while others alternate between imagery and wording depending on the context.
A combination logo is versatile and can be applied to any kind of brand. If you’re a company that isn’t yet established, combining both text and icons together in one mark can be a great way to start building your brand recognition. Over time, you’ll have the freedom to use one or the other, while still keeping your customers engaged. Support your text with icons, symbols, and other forms of imagery for potential customers to understand what your brand is all about.
Examples:- Dropbox, CVS, NBC.
9. The font inside a shape:
One of the many logo styles is an emblem and logos which are words inside shapes. The difference is that one has more complexity than the other. In this style, the wordmark (or lettermark) receives that extra ‘something’ to help it stand out from the rest. The shape can be anything as long as it matches the meaning of your brand and story.
Example:- Levi’s, Ford.
10. Dynamic:
A dynamic logo is essentially one primary logo that can be customized in many different ways. Some dynamic logos may change colors but keep the same shape.
For brands that are dynamic, this type of logo is a winning choice. brands that always need to stay creative and fresh, this type of logo is a perfect fit. However, don’t get overboard, as constant changes or adaptations of your logo may cause problems because as customers begin to associate their positive feelings with your brand, they want their connection to remain steady and unchanging.
Examples:- Google.
Now, you have probably already decided which logotype will suit you most well, the only thing you need to decide is the font of your logo.
What are some Best Logo Fonts?
What font should you use for your logo? The answer is simple, yet important: it depends. Your font choice will have an impact on more than just your design; it can also influence people’s thoughts and emotions. But with so many choices out there, how do you know which one to go with?
Here are some of the best logo fonts for modern logo design.
1. Proxima Nova:
If you’re looking for a solid font for branding purposes, Proxima Nova is one of the best around. Proxima Nova has distinctive features without an overbearing appearance.
Brands that use this exact font are Spotify and Bosh.
Click here to download.
2. TT Norms pro:
The TT Norms Pro font is the third version of the fonts with new and ground-breaking functionality. It has the best possible visual quality, which is perfect for any type of logo.
Click here to download.
3. Avenir Next:
When you need a straightforward, powerful, and blocky logo for your project, this font is perfect.
Click here to download.
4. Cera Pro:
The Cera Pro logo font is a geometric-based font with a modern and elegant feel. Cera Pro was created by reducing simple shapes, to give the appearance of simplicity and warmth.
Click here to download.
5. Mont:
This font supports advanced typography with symbols like ligatures, case-sensitive forms, superscripts, and tabular figures.
Click here to download.
6. Mick Kelly:
Mick Kelly is a great option for fonts that are original and detailed. It includes alternate letters and shapes to help with design, so it can be used for magazines, postcards, logo designs, and more.
Click here to download.
7. Intro:
Click here to download.
8. Gilroy:
Click here to download.
9. Blandit:
They’re designed to fit branding purposes and create text that truly stands out. They’re also the best suits for making headings, taglines, banners, and bold typographies.
Click here to download.
There you have it. We have discussed the importance of your logo, the characteristics a great logo follows, the types of logos you can use and what kind of brand use what kind of logo, and a guide to some of the best fonts. We hope that now you have decided or outlined, what exactly you want in your logo and are ready to guide your designer to get your dream logo.
